Growth | Marketing | Agency

Risk Free Offer!

Looking for expert help to map out your growth plan? We can help:

Launch New Marketing Channels

Audit Existing Campaigns

Scale Paid Media Efficiently

Optimize your marketing funnel

Setup marketing reporting dashboard

Growth Marketer
kirill@useracquisitionlab.com
Phoenix,AZ
520.470.4201

I have spent 12 years managing advertising campaigns on digital channels for independent game studios and established gambling brands. In the last 4 years I have also worked with two sided marketplaces and fintech start ups growing their userbase and revenues through paid advertisement.

Prior experience with the following verticals:

On many occasions I managed a team of one so I had to wear many hats taking care of the full marketing function for a spectrum of products' lifecycles. From soft launch to pivots in business objectives I quarterbacked the execution of marketing strategy to deliver on performance targets.

My Marketing Tool Set

Experienced mobile and web campaign executioner adopting full funnel approach across acquisition and conversion cycles through a portfolio of advertising channels.

Test driven approach to media buying and rapid learnings to deliver on CAC/CPA/LTV goals. Experience implementing cohort's performance into forecasting models to project payback period and ROI.

Hands on grasp on technology advancements in mobile app and web ecosystems including attribution, automation, tracking, measurement and fraud. Hands on knowledge on marketing tech integration to deliver efficient business processes.

Deeply analytical, mobile first digital marketer with deep channel expertise and playbook on experimenting and scaling acquisition on social platforms and mobile web.

Work cross-functionally and in teams to develop product roadmaps, communicate progress milestones and how they support different strategic initiatives.

Experienced with scaling ad creative output leveraging tech platforms and studios from conceptualization to variant iteration based on performance. AB tested many different ad types from static banners and video to playables and user generated content.

In doing so I have executed small to large scale marketing budgets driving for performance targets up and down the conversion funnel.

I am keen to help mobile first companies that are looking for help with acquisition strategies, campaign execution and their marketing stack decisions.